For forty years, the organization has walked alongside women, children, and communities with courage, care, and deep cultural understanding

MELBOURNE, Australia — After four decades of dedicated service supporting migrant and refugee women experiencing family violence, intouch has unveiled a refreshed brand identity that signals both continuity and evolution. The organization, which has grown exponentially in both reach and complexity since its founding, announced the transformation as a clearer expression of who they have always been—and who they are becoming .

“Today, we are proud to share our evolved brand identity,” the organization announced. “This evolution is not a departure from who we are, but a clearer expression of it. It reflects our growth, our leadership, and our commitment to ensuring the way we communicate truly aligns with the strength, dignity and purpose that define our work” .

Four Decades of Culturally Safe Support

For forty years, intouch has walked alongside women, children and communities with courage, care and deep cultural understanding. What began as a grassroots response to the specific needs of migrant and refugee women experiencing family violence has grown into a nationally recognized leader in culturally safe family violence support .

The organization’s longevity speaks to both the enduring need for its services and the effectiveness of its approach. By centering cultural understanding as essential to effective support, intouch has developed expertise that generic family violence services cannot replicate. Their work acknowledges that safety cannot be separated from cultural identity—that true support must honor who women are, where they come from, and what they need.

Growth and Responsibility

As the organization’s work has grown in reach and complexity, so too has its responsibility—to the people they support, the partners who trust them, and the future they are helping to shape. This evolution reflects a mature organization stepping fully into its leadership role within the family violence sector .

The refreshed identity positions intouch to meet contemporary challenges with renewed clarity and purpose. Family violence does not stand still, and neither can the organizations dedicated to ending it. By evolving how they communicate and present themselves, intouch ensures they remain relevant and accessible to those who need them most.

A Clearer Expression of Purpose

The evolution represents not a departure from the organization’s core identity but a more precise articulation of it. Every element of the refreshed brand has been designed to communicate the strength, dignity and purpose that have always characterized intouch’s work .

This clarity extends to the organization’s fundamental purpose, now stated with renewed conviction:

“To champion culturally safe family violence support for anyone who needs it, anywhere they need it.”

This purpose statement encompasses both the “what” and the “how” of intouch’s work—the commitment to supporting all who need help, regardless of location or circumstance, and the distinctive approach of ensuring that support is culturally safe. For migrant and refugee women, cultural safety is not a luxury or an add-on; it is essential to effective intervention and genuine healing.

Strengthening Advocacy and Connection

The refreshed identity strengthens how intouch shows up, advocates, and connects with the communities they serve. In a crowded field of service providers, clear communication about what makes intouch distinctive helps ensure that those who need their specific expertise can find them .

For partners and funders, the evolved identity signals an organization confident in its leadership role and clear about its contribution to the broader effort to end family violence. For the women and children intouch supports, it promises continuity of the culturally safe care they have always received, delivered with renewed clarity and purpose.

Honoring Those Who Shaped the Organization

The evolution honours the community, staff, partners and supporters who have shaped intouch over four decades. No organization reaches forty years without the dedication of countless individuals whose contributions, large and small, built the foundation upon which today’s work stands .

By evolving thoughtfully—building on what has always been true while adapting to meet present and future needs—intouch ensures that the legacy of those who came before continues to inform and inspire the work going forward. The refreshed identity carries forward the values and commitments that have always defined the organization, expressed for a new era.

Equipped for the Future

The evolution ensures intouch is equipped to continue this vital work with clarity, courage and care into the future. The challenges ahead—changing demographics, evolving forms of family violence, shifting policy landscapes—require an organization that is both grounded in experience and adaptable to change .

With refreshed tools for communication and advocacy, intouch stands ready to meet these challenges. The clarity of purpose that emerges from this process will guide decision-making and priority-setting for years to come, ensuring that resources are directed where they can have the greatest impact.

The Work Continues

“This evolution honours the community, staff, partners and supporters who have shaped intouch over four decades,” the organization stated. “It ensures we are equipped to continue this vital work with clarity, courage and care into the future” .

The announcement carries a message of both continuity and recommitment:

“The work continues. The commitment deepens. The future is beyond violence.”

This framing positions the brand evolution not as an endpoint but as a milestone on an ongoing journey. The work of ending family violence is generational; forty years represents a significant chapter, but the story continues. With deepened commitment and renewed clarity, intouch presses forward toward the future they are helping to create.

A Vision of What’s Possible

The tagline “A future beyond violence” encapsulates both hope and determination. It acknowledges that such a future is possible—that family violence is not inevitable but can be prevented and ultimately ended. At the same time, it recognizes that achieving this future requires sustained effort, cultural competence, and unwavering commitment .

For the migrant and refugee women intouch supports, a future beyond violence is not abstract—it is the concrete goal of every intervention, every safety plan, every supportive conversation. The organization’s evolved identity keeps this vision front and center, reminding all who encounter it of what they are working toward.

Looking Forward

As intouch enters its fifth decade with refreshed identity and renewed purpose, the organization looks forward to continuing its essential work. The challenges remain significant: family violence affects migrant and refugee women at disproportionate rates, and barriers to support—language, culture, immigration status, isolation—can seem insurmountable.

But intouch has forty years of evidence that these barriers can be overcome with the right approach. Culturally safe support works. Women and children can and do find safety and healing. And with each life transformed, the vision of a future beyond violence comes closer to reality.

The evolved brand identity announced today serves as both celebration of what has been achieved and commitment to what remains to be done. For intouch, for the communities they serve, and for all who share their vision, the work continues—toward a future beyond violence.