Category Archives: Diaspora
Ethiopia’s Tourism Surge: A Story of Growth, Potential, and National Pride
From record-breaking visitor numbers to multi-billion dollar revenues, Ethiopia’s tourism sector is undergoing a remarkable transformation—and the world is taking notice.
Ethiopia is a land of ancient wonders and breathtaking landscapes—the rock-hewn churches of Lalibela, the obelisks of Axum, the castles of Gondar, and the dramatic peaks of the Simien Mountains. For decades, these treasures remained largely unseen by the world, their potential locked away by inadequate infrastructure and limited promotion.
That era is ending.
In a recent address, Ethiopia’s leadership laid out a compelling vision of a nation finally awakening to its tourism potential—and the numbers speak for themselves.
A National Responsibility: Promoting Ethiopia to the World
“From a promotional perspective, much work is expected of us,” the Prime Minister acknowledged. “We know that a lot of promotional work remains, and our friends tell us the same.”
This honest self-assessment is accompanied by a call to action: every Ethiopian citizen has a responsibility not just to work, but to present their country with pride, creativity, and dignity. Promotion of Ethiopia is not the sole duty of government—it is a national project requiring coordinated effort from every sector of society.
“Ethiopia is Africa’s diplomatic capital,” the Prime Minister noted, emphasizing the unique advantages the country possesses. “People in Africa and beyond are eager to come to Ethiopia.”
The message is clear: when promotion is done in a coordinated way, the benefits multiply exponentially.
Record-Breaking Growth: The Numbers That Tell the Story
The transformation of Ethiopia’s tourism sector is reflected in remarkable statistics that demonstrate tangible progress.
Economic Growth
Ethiopia is expecting 10.2% GDP growth this year—a figure unmatched not just in Ethiopia but across the African continent. This growth is a testament to the success of the Homegrown Economic Reform Agenda, which has identified tourism as one of five key pillars of national economic transformation.
Export Revenue
$10.8 to $11 billion in exports are projected for this year—a dramatic increase from just $3 billion two to three years ago. This exponential growth reflects the expanding economic base of the nation.
International Visitors
More than 1.4 million foreign tourists have visited Ethiopia this year—a 300,000 increase from the year before last and a 100,000 increase from last year. These visitors have generated over $5.4 billion in revenue from international tourism alone.
Domestic Tourism
Remarkably, 50.16 million Ethiopians have explored different parts of their own country—a 9.4 million increase from the year before last and a 1.8 million increase from last year. Domestic tourism generated over 79 billion Birr in revenue, demonstrating the growing appetite among Ethiopians to discover their own heritage.
International Conferences
204 international conferences were held in Ethiopia this year—a 50-conference increase from last year and a 166-conference increase from the year before last. More than 166,000 participants attended MICE (Meetings, Incentives, Conferences, and Exhibitions) events in Ethiopia this year alone.
Tax Revenue
Ethiopia is projected to collect 1.5 trillion Birr in tax revenue this year. Before the reforms, the annual collection capacity was merely 200-300 million Birr—a transformation that underscores the scale of economic progress.
Infrastructure: Building the Foundation for Growth
Tourism requires more than beautiful sites—it requires accessibility, connectivity, and modern facilities.
In just the past few months, seven airports have been inaugurated across Ethiopia, improving access to previously remote destinations. Numerous roads have been constructed, connecting heritage sites to urban centres and reducing travel times. Digital access and visitor services have been strengthened to meet the expectations of modern travellers.
The “Dine for Sheger,” “Dine for the Nation,” and “Dine for a Generation” projects have fundamentally reshaped Ethiopia’s tourism map. These initiatives have:
- Transformed the heart of Addis Ababa through Unity Park, Sheger Park, and Entoto Park
- Developed destinations like Halala Kela, Chebera Churchura, and Wenchi
- Created modern resorts including Dembi Eco Lodge, Nein Le Palm Lodge, Shebelle Resort, and Lake Logo Resort
- Restored historical heritage, including the Castle of Fasilides in Gondar and the rock-hewn churches of Lalibela
These projects have been executed with remarkable speed and quality, setting new standards for Ethiopian tourism infrastructure.
The Private Sector: An Indispensable Partner
The private sector has played an indispensable role in the tourism transformation. Through active participation in the “Dine for Sheger,” “Dine for the Nation,” and “Dine for a Generation” projects, private enterprises have contributed expertise, investment, and innovation.
This public-private partnership model has proven to be a powerful engine for growth, combining government vision with private sector efficiency and creativity.
A Shared Vision: Tourism as an Economic Engine
The Prime Minister’s message goes beyond statistics. It speaks to a fundamental understanding of what tourism truly means:
“Tourism is not just about heritage. Having heritage does not automatically mean tourism will flourish. Tourism is not just about natural resources. Tourism is about experience.”
For a visitor to truly benefit Ethiopia—and for Ethiopia to benefit from the visitor—the experience must be complete. The Prime Minister’s simple but profound definition captures this perfectly:
“Tourism, in short, means someone who comes to visit us should leave with their heart delighted and their wallet lighter.”
This encapsulates the dual purpose of tourism: creating memorable, meaningful experiences for visitors while generating economic value for the nation.
The Road Ahead
The numbers are impressive, but the journey is far from complete. As the Prime Minister acknowledged, much promotional work remains. Every Ethiopian—from airport staff to hotel workers, from taxi drivers to tour guides, from artists to citizens—has a role to play in presenting the true, beautiful Ethiopia to the world.
The foundation has been laid. The infrastructure is being built. The world is being invited. And Ethiopia is responding with a tourism sector that is finally realising its immense potential.
Ethiopia is rising—and the world is taking notice. The ancient land is becoming a modern destination, and the story is just beginning.
Echoes of a Martyr: Nairobi’s Oromo Community Commemorates Haacaaluu Hundeessaa’s Legacy
Six years after his assassination, the spirit of the iconic artist and activist burns as brightly as ever in the hearts of the Oromo diaspora.
In the vibrant city of Nairobi, the Oromo community came together with a profound sense of purpose to mark the 6th anniversary of the passing of their beloved icon, Artist Haacaaluu Hundeessaa. The commemoration was not merely a somber remembrance of a life tragically cut short, but a vibrant reaffirmation of the enduring legacy he left behind.
The event, attended by community members from all walks of life, was a powerful tapestry of poetry, music, and impassioned speeches, all woven together to honor the man who became the indisputable voice of the Oromo struggle for justice and recognition. As a prominent international analysis described him, Haacaaluu was “the soundtrack of the Oromo revolution, a lyrical genius and an activist who embodied the hopes and aspirations of the Oromo public”.
A Legacy Forged in Struggle
Haacaaluu Hundeessaa was more than a musician; he was a symbol of resistance and a catalyst for change. His music, particularly the iconic songs “Maalan Jira” and “Jirra,” served as rallying anthems during the historic 2015-2018 Oromo protests, which fundamentally altered Ethiopia’s political landscape. His intensely political lyrics, sung in the Oromo language, articulated a profound sense of marginalisation and a yearning for freedom that resonated with millions.
Born in 1986 in the storied city of Ambo, Haacaaluu’s path to becoming a cultural icon was forged in hardship . At just 17 years old, he was arrested for his political activities and imprisoned for five years without charge. It was in that incarceration that he shaped his identity and composed most of the songs that would define his career .
His assassination on June 29, 2020, in Addis Ababa sent shockwaves through the Oromo nation and Ethiopia as a whole, described as “a spear through the heart of the Oromo nation”. The grief was so intense it triggered major protests that led to the loss of hundreds of lives.
The Call to Action: Responding to Sacrifice
At the Nairobi commemoration, participants emphasized that the anniversary was a time not just for mourning, but for reflection and renewed commitment. They spoke of the immense service Haacaaluu rendered to his people, sacrificing his personal safety for the collective hope of the Oromo nation. Community leaders declared that his blood and his art demand a response from the Oromo people, calling on the community to continue the struggle for justice and to secure a future where the Oromo have their rightful place .
The message was clear: Haacaaluu’s legacy is an obligation. The participants reminded the community that Haacaaluu left behind a mandate to continue the fight for justice, and that the struggle he represents is not just about remembering the past but about securing a future where the Oromo people have their rights and dignity fully recognized. As his widow powerfully stated at his funeral, “Haacaaluu is not dead. He will remain in my heart and the hearts of millions of Oromo people forever”.
An Enduring Spirit
As the poignant strains of Haacaaluu’s most famous anthems echoed through the venue, the atmosphere was charged with a mix of profound grief and a renewed sense of purpose. The commemoration in Nairobi is part of a global movement, with the Oromo diaspora from New Zealand to the United States holding similar events to ensure his spirit is never forgotten .
Haacaaluu Hundeessaa’s legacy is a testament to the power of art as a weapon of resistance and a tool for unity. He inspired a generation to be proud of their Oromo identity and to stand up against oppression. His music, which captured the displacement, loss, and subjugation of his people, offered roadmaps of resistance and continues to be a beacon of light for his community.
In the heart of Nairobi, far from the hills of his homeland, Haacaaluu’s spirit finds a permanent home. The community’s message was unequivocal: his sacrifice was not in vain, and his dream of dignity and justice for the Oromo nation will be pursued with relentless vigor until it is fully realized.
The World Has Not Seen Enough of Ethiopia: Inside the Nation’s Tourism Transformation
From ancient rock-hewn churches to the diplomatic corridors of Addis Ababa, Ethiopia is on a journey to turn its centuries-old heritage into a modern economic engine—with a message for the world: we are ready.
When Prime Minister Abiy Ahmed speaks about tourism, he does not just talk about beautiful places. He talks about potential—vast, untapped, waiting to be unlocked. In an interview with NBC Ethiopia, he laid out a vision that goes far beyond attracting visitors. It is about transforming Ethiopia’s story into opportunity, growth, and global recognition.
The central message is clear: turning Ethiopia’s potential into visible value—for Ethiopians and for the world.
The Untapped Wealth: A Nation of Wonders
Ethiopia’s challenge, the Prime Minister explained, is not the absence of attractions. It is turning immense potential into world-class destinations. The country possesses resources capable of captivating visitors from across the globe:
- Ancient heritage sites that tell stories of civilizations past
- Remarkable landscapes that range from soaring mountains to vast lowlands
- Unique wildlife and biodiversity found nowhere else on Earth
- Diverse cultures and natural environments that reflect the richness of Ethiopian identity
Yet for decades, this wealth remained largely invisible to the world. Visitors came—but they came for brief tours, seeing only a handful of sites before leaving. The infrastructure was inadequate; the destinations were limited; and the potential remained locked away.
That is changing.
From Heritage to Destinations: The Investment Strategy
Tourism, the Prime Minister emphasized, requires more than having historic places—it requires investment.
The government’s focus has been on four pillars:
1. Restoring and protecting heritage
Ethiopia’s historical treasures are not just tourist attractions—they are the soul of the nation. The Prime Minister highlighted the recovery of more than 35 Ethiopian heritage artefacts that had been lost, stolen, or taken away. This effort to bring home what was taken is part of a broader commitment to restoration.
2. Developing tourism destinations
Landmark initiatives like Dine for Sheger, Dine for the Nation, and Dine for a Generation have fundamentally reshaped Ethiopia’s tourism map. Unity Park, Sheger Park, and Entoto Park have transformed Addis Ababa. Halala Kela, Chebera Churchura, and Wenchi have blended natural beauty with historical footprints. Gorgora, Dembi, and Shebelle represent the next generation of destinations.
3. Expanding infrastructure
Roads, airports, and connectivity are being expanded to make destinations accessible. Where previously visitors might have struggled to reach remote sites, now improved infrastructure ensures smoother, safer journeys.
4. Strengthening digital access and visitor services
In a digital age, tourism requires more than physical infrastructure. Ethiopia is building the online presence and services that modern travellers expect.
Bringing the World to Ethiopia: The MICE Opportunity
The Prime Minister emphasized a specific opportunity often overlooked: MICE tourism—Meetings, Incentives, Conferences, and Exhibitions.
With Addis Ababa’s role as Africa’s diplomatic capital—home to the African Union and numerous international organisations—and Ethiopian Airlines’ global connectivity, Ethiopia has the foundation to attract international conferences and business visitors. This is not just about leisure tourism; it is about positioning Ethiopia as a hub for global dialogue and commerce.
In the first nine months of the recent budget year alone, Addis Ababa hosted approximately 150 international and continental events—a 50% increase compared to the previous year—injecting 155 billion Birr into the economy. These numbers reflect the growing recognition of Ethiopia’s capacity to host the world.
When Investment Meets Results
The Prime Minister’s message is that tourism is now showing measurable progress:
- Growing international visitors—attracted by new destinations and improved services
- Expanding domestic tourism—as Ethiopians discover their own heritage
- Increasing tourism revenue—contributing to economic transformation
- More international conferences—hosted in Addis Ababa
Tourism is becoming part of Ethiopia’s broader economic transformation alongside agriculture, industry, mining, and technology. It is not an add-on; it is a pillar.
The Story Belongs to Every Ethiopian
Perhaps the most striking part of the Prime Minister’s message is this: tourism cannot be built by government alone. It requires every citizen.
Every interaction matters. From airports and hotels to drivers, guides, businesses, artists, media, and ordinary citizens—each person is an ambassador for Ethiopia. Visitors form their impressions not just through brochures but through the warmth, professionalism, and integrity of the people they encounter.
The message is simple and powerful: Know Ethiopia. Present Ethiopia with dignity. Share its story with the world.
This is not just about economic gain. It is about national pride and the right to tell one’s own story.
A Vision for the Future
The Prime Minister’s vision is ambitious yet grounded. He sees a future where Ethiopia is not just a destination for the few who have heard of its wonders, but a global icon of hospitality, heritage, and hope.
The era of limited destinations is over. The infrastructure is being built. The heritage is being restored. The world is being invited.
And at the heart of it all is a simple belief: the world has not seen enough of Ethiopia—but it will.
“Together, let’s work to further increase the contribution of the tourism industry to national growth.”
This is the call. And Ethiopia is answering.
Celebrating Muhuba: A Story of Kindness in Crisis
When a labouring patient arrived alone, unable to speak English, ISS placemaker Muhuba didn’t hesitate. She was on her way home from a cleaning shift at The Royal Women’s Hospital when she got a call—and she turned around without a second thought.
It was the end of a long shift. Muhuba had spent her day cleaning at The Royal Women’s Hospital in Melbourne—ensuring that rooms were sanitised, surfaces were spotless, and the environment was safe for patients, families, and staff. She was tired. She was heading home.
Then her phone rang.
On the other end was a voice from the hospital, asking if she could help. A labouring patient had arrived alone. She was scared. She couldn’t speak English. And staff had just discovered that Muhuba spoke her language.
Muhuba didn’t hesitate. She turned around and came straight back.
“I just wanted to help,” she said.
A Labour of Love
What happened next would change a woman’s birth experience—and inspire people around the world.
Muhuba was quickly thrown a pair of scrubs and rushed into the operating theatre. For the next five hours, she stayed by the patient’s side. She held her hand. She spoke to her in her own language. She calmed her fears.
She was not a midwife, a nurse, or a doctor. She was a placemaker—a cleaner. But in that moment, she was the only person who could truly communicate with a terrified mother about to bring a new life into the world.
The woman gave birth safely, comforted by the presence of someone who spoke her words, understood her heart, and gave her the dignity of being heard.
The Kind of Care That Transcends Job Titles
At The Royal Women’s Hospital, patient safety and comfort are paramount. But sometimes, the most profound care comes from unexpected places. Muhuba’s story is a testament to the fact that compassion does not require a clinical degree—it requires a human heart.
In her five hours in the theatre, Muhuba was not just translating words. She was translating trust. She was bridging the gap between a foreign medical system and a terrified mother. She was giving that woman the single most powerful gift a caregiver can offer: the feeling that she was not alone.
When the award nomination was announced, those who know Muhuba were not surprised. Her act was not a one-time gesture—it is a reflection of who she is. Every day, staff at the Women’s see the quiet dignity and dedication of workers like Muhuba, who clean rooms, deliver meals, and ensure the hospital runs smoothly, often without recognition.
Recognition Across the World
Muhuba’s extraordinary kindness did not go unnoticed.
Last year, she was recognised with a state-wide award from ISS—the global facility services company that employs her. Her act of going above and beyond stood out as an example of the power of compassion in healthcare.
This year, she has been named one of four international finalists in a global awards program. In May, ISS will fly her to Denmark for the awards ceremony, where she will represent The Royal Women’s Hospital—and Australia—on the international stage.
It is a remarkable journey for a woman who was simply heading home after a shift and answered a call for help.
The Placemaker’s Role: More Than Cleaning
ISS describes its role as “placemaking”—creating environments where people thrive. Muhuba’s story exemplifies this mission. In a hospital setting, the role of cleaning staff is often invisible, taken for granted. Yet without them, the hospital could not function. They are the quiet guardians of hygiene, the unseen hands that ensure safety, and, as Muhuba proved, sometimes the most compassionate voices in a time of crisis.
Muhuba’s willingness to drop everything and stay for five hours speaks to a deeper philosophy: care is not confined to job descriptions. It is a human duty, a moral impulse, and a gift that can be given by anyone, regardless of their title.
A Hospital Community That Cheers Her On
The Royal Women’s Hospital has expressed profound pride in Muhuba’s recognition. In a social media post celebrating her achievement, they wrote:
“We are incredibly proud of Muhuba and the compassion she brings to our hospital community. Join us in cheering her on as she represents the Women’s on the international stage.”
The post resonated widely—drawing thousands of reactions, comments, and shares. People from around the world responded with admiration. They saw in Muhuba’s story something universal: the power of one person to make a difference when it matters most.
One commenter wrote: “This is what true compassion looks like. Thank you, Muhuba, for showing the world that kindness has no boundaries.”
Another said: “She may not have a clinical degree, but she has a degree in humanity. This is the kind of care we all need.”
The Language of Kindness
Muhuba’s act of kindness also highlights a broader issue in healthcare: the importance of language access and culturally safe care.
Australia is one of the most multicultural nations in the world, yet language remains a significant barrier to equitable healthcare. Patients who cannot speak English are often at risk of miscommunication, misdiagnosis, and poor health outcomes. They may feel isolated, frightened, and unable to advocate for themselves.
Muhuba’s presence in that theatre was more than comfort—it was clinical necessity. She ensured that a mother could understand what was happening, could express her fears, and could consent to her care with full understanding. In doing so, she helped deliver not just a baby, but a safer, more dignified birth experience.
Her story reminds us that health systems must invest in language services, translation support, and cultural safety training—and that sometimes, the most effective support is the person who simply speaks your language and holds your hand.
From Melbourne to Denmark
In May, when Muhuba boards a plane for Denmark, she will carry with her the hopes of her colleagues, her community, and the thousands of people who have been moved by her story.
She will stand on an international stage, not as a doctor or a nurse, but as a placemaker—a cleaner—who proved that compassion is the highest qualification of all.
Her recognition is not just personal. It is a tribute to all the invisible workers in hospitals around the world: the cleaners, the porters, the kitchen staff, the administrative workers—everyone who contributes to healing without wearing a white coat.
They are the backbone of healthcare. And Muhuba has shown the world just how powerful their contribution can be.
A Message to Us All
Muhuba’s story is a challenge—and an invitation.
It challenges us to recognise that kindness is always possible, even when we are tired, even when we are heading home, even when it is not “our job.”
It invites us to see the humanity in everyone, to reach out when someone is in need, and to understand that the smallest gestures—a held hand, a spoken word, a calm presence—can change a person’s entire experience.
As one commenter wrote: “Not all heroes wear capes. Some wear scrubs and hold hands.”
Muhuba is one of those heroes. And soon, the world will have a chance to celebrate her.
Join Us in Cheering Her On
The Royal Women’s Hospital is inviting everyone to join in celebrating Muhuba’s international recognition.
“We couldn’t be prouder of Muhuba,” the hospital said. “She represents the very best of who we are—people who care, who go above and beyond, and who make a difference when it matters most.”
When Muhuba heads to Denmark in May, she will be carrying more than her own story. She will be carrying the stories of countless patients who have been comforted by someone like her—someone who chose compassion over convenience, kindness over exhaustion.
She is an inspiration to the entire hospital community. And now, she is inspiring the world.
Muhuba, we are so proud of you. Your kindness has already changed lives—and it will continue to do so as your story travels around the world. Congratulations on this well-deserved recognition, and thank you for showing us all the power of a compassionate heart.
The Royal Women’s Hospital is Australia’s largest specialist women’s hospital, providing care for women and newborns across Victoria and beyond. Founded in 1856, the hospital is committed to excellence in clinical care, research, and advocacy for women’s health.
“Nu Xiiqessitan Malee, Nu Hin Xiqqeessine”: The Unbreakable Spirit of a People
“You may have belittled us, but you have not made us small.” These words carry the weight of generations—a defiant declaration that no amount of oppression can diminish the worth of a people.
There are phrases that transcend language. They are not merely words—they are testimonies. They are the cries of ancestors, the whispers of resistance, and the battle cries of those who refuse to be broken.
“Nu xiiqessitan malee, nu hin xiqqeessine.”
(You may have belittled us, but you have not made us small.)
This is one such phrase. It is a declaration of dignity in the face of humiliation. It is a refusal to accept the diminished status that oppressors have tried to impose. It is a reclaiming of pride, identity, and humanity.
The Weight of Belittlement
To be belittled is to be made to feel small. It is to have your language dismissed as backward, your culture labelled as primitive, and your humanity denied. Throughout history, colonisers, empires, and dominant groups have used belittlement as a weapon—not just to control bodies, but to crush spirits.
For the Oromo people, this experience is deeply familiar. For generations, they have been subjected to marginalisation, cultural suppression, and political exclusion. Their language, Afaan Oromo—one of the most widely spoken languages in the Horn of Africa—was systematically excluded from education and public life for decades. Their identity was erased through forced assimilation and the imposition of labels they never chose for themselves.
Yet, despite all of this, they endured. And they are not small.
The Power of Refusal
“Nu xiiqessitan malee, nu hin xiqqeessine.”
This phrase is not a plea—it is a refusal. It refuses the narrative that oppression defines the oppressed. It refuses to accept the oppressor’s verdict. It insists that worth is intrinsic, not bestowed by those in power.
There is profound wisdom in this refusal. It recognises that belittlement is a reflection of the oppressor’s cruelty, not the victim’s inadequacy. It understands that attempts to diminish a people are ultimately attempts to justify injustice—but they do not change the truth of who that people is.
This is the kind of resistance that sustained enslaved peoples, colonised nations, and marginalised communities throughout history. It is the quiet dignity of a grandmother who speaks her mother tongue despite being told it is worthless. It is the courage of a young person wearing traditional clothing in a world that demands conformity. It is the determination of a community that continues to celebrate its festivals, sing its songs, and tell its stories, even when the world tries to silence them.
The Danger of Internalising Belittlement
The most insidious effect of oppression is when the oppressed begin to believe the oppressor’s lies. When a people internalise the message that they are inferior, the battle is already half-lost.
This is why “nu xiiqessitan malee, nu hin xiqqeessine” is so powerful. It draws a clear line: the belittlement is their action, but the smallness is their fiction. We refuse to internalise it. We refuse to carry it. We will not let your judgment become our identity.
In psychology, this is known as maintaining a positive sense of self in the face of external devaluation. It is the resilience that allows individuals and communities to thrive despite systemic discrimination. And it is essential to survival.
A Call to the Diaspora
For Oromos living in the diaspora, this phrase carries particular resonance. Far from the homeland, the challenges are different but the stakes are just as high. In foreign lands, the pressures to assimilate, to forget, to become “invisible” can be immense.
Yet the message remains: “Nu xiiqessitan malee, nu hin xiqqeessine.”
You may not see us on the news. You may not hear our language in the halls of power. You may not know our history or our struggles. But we are here. We exist. We matter. And we refuse to be made small by your ignorance or indifference.
The diaspora is not a place of forgetting—it is a place of remembering. It is where language is preserved, culture is celebrated, and the next generation is taught who they are. It is proof that even when a people are scattered across the globe, they remain connected by blood, memory, and the unshakable bond of identity.
The Global Resonance
This phrase is not unique to any one people. Its echo can be heard across the world:
- “We may be a small nation, but we are a proud one.”
- “They tried to bury us, but they didn’t know we were seeds.”
- “You can kill the dreamer, but you can’t kill the dream.”
- “You may have conquered us, but you have not made us slaves.”
These are the words of every people who have been told they are lesser but refused to believe it. They are the words of Indigenous communities fighting for land rights. They are the words of minority languages resisting extinction. They are the words of women who have been told their voices don’t matter—and speak anyway.
“Nu xiiqessitan malee, nu hin xiqqeessine” is a universal truth dressed in the specific language and experience of the Oromo people. But its meaning belongs to all who have ever been told they are not enough—and refused to accept that verdict.
Living the Words
To say “nu xiiqessitan malee, nu hin xiqqeessine” is not just to speak—it is to act. It is to live in a way that defies the oppressor’s narrative. It is:
- Teaching your children your language, even when the world tells them it is useless.
- Celebrating your culture, even when you are a minority in a foreign land.
- Insisting on your history, even when textbooks omit or distort it.
- Demanding your rights, even when the system is stacked against you.
- Walking with dignity, even when others try to make you feel small.
A Future Built on Worth
The ultimate rejection of belittlement is not just survival—it is flourishing. It is building a future where Oromo children grow up knowing their history with pride. It is creating institutions that serve Oromo communities with dignity and respect. It is achieving political and economic empowerment that makes the old narratives of inferiority obsolete.
The oppressors wanted to make the Oromo small—small in ambition, small in voice, small in presence. But they failed. Because dignity cannot be taken—it can only be surrendered. And the Oromo people have not surrendered.
“Nu xiiqessitan malee, nu hin xiqqeessine.”
You may have belittled us. You may have tried to erase us. You may have told the world we are nothing.
But we are not nothing. We are a people. We are a history. We are a future. And we are not small.
In the end, the measure of a people is not what their oppressors say about them—but what they say about themselves. And the Oromo people have spoken: “We are not small.”
Nu hin xiqqeessine. We are not small. And we never will be.
Oromia is My Blood: The Unbreakable Bond of Identity, Land, and Memory
“Oromia is my blood” is more than a phrase. It is a declaration of belonging that runs deeper than politics—an ancestral connection that cannot be severed by distance or time.
For the Oromo people, identity is not something that can be chosen or changed like a political affiliation. It is something you are. It is carried in the language you speak, the customs you observe, and the land that shaped your ancestors. As one reflection on Oromo identity puts it: “A child born to Oromo parents carries Oromummaa in their blood whether they know politics or not. Oromummaa, in this sense, is sacred and unshakable.”
But what does it truly mean to say that Oromia is in one’s blood? It is a claim to history, to culture, to a homeland that has endured centuries of change and challenge—and to a people who have never stopped asserting their right to exist on their own terms.
A Land of Vastness and Significance
To understand why Oromia is so deeply woven into the identity of its people, one must first understand the land itself. Oromia is Ethiopia’s largest region, covering more than 350,000 square kilometres—an area larger than Italy or Côte d’Ivoire . It makes up 34% of Ethiopia’s landmass and shares borders with every other Ethiopian region except Tigray, as well as international boundaries with Sudan, South Sudan, and Kenya .
Its capital is Finfinne—also known as Addis Ababa—which serves both as the regional capital and the seat of Ethiopia’s federal government and the African Union .
The region is a powerhouse. Its fertile soils produce about half of Ethiopia’s total crop production, including coffee, teff, maize, and barley. Its mines yield gold, platinum, and iron ore. Its industries produce textiles, pharmaceuticals, and construction materials. In the 2021-2022 financial year alone, Oromia generated US$324 million from mining . For Oromos, this is not just statistics—it is the land of their fathers and mothers, the soil that has nourished generations.
Identity Forged Through Struggle
Yet the relationship between Oromia and its people has never been simple. For much of modern Ethiopian history, Oromos have been described as “always on the outside looking in” . The Ethiopian state, historically shaped by Amhara aristocracy, defined the terms of belonging—permitting Oromos to enter public life only as individuals, not as a collective .
The 20th century saw the rise of pan-Oromo consciousness. Scholars trace the emergence of Oromo nationalism and the assertion of the self-identifying name “Oromo”—replacing the externally imposed label “Galla”—as a powerful reclamation of dignity and identity . The formation of the Oromo Liberation Front and the growing force of Oromo ethno-nationalism reflected a people demanding to be seen and heard .
This struggle is not merely political—it is existential. It is about the right to speak Afaan Oromo without fear, to celebrate Irreecha openly, and to walk proudly in clothing that bears the red, black, and white of Oromo identity . As photographer Elias Badhaasaa put it: “I want us to be visible in the Horn of Africa and beyond” .
Culture as the Pulse of Identity
In recent years, a cultural renaissance has taken hold. Young Oromos are increasingly expressing ethnic pride through fashion, music, and art . Designers are modernising traditional Oromo garments, incorporating the iconic Odaa tree—a sacred symbol—into their creations .
The annual Irreecha thanksgiving festival, once a celebration that drew millions, has grown in national profile. In 2020, it was held in Addis Ababa for only the second time in history—a milestone that reflects the growing visibility of Oromo culture . Though tragedy struck the festival years earlier, the spirit of Oromo resilience has endured.
At the heart of this cultural awakening is Oromummaa—the essence of being Oromo . It is not a political ideology or a man-made theory. It is something older than the modern state itself. As one writer explains: “Oromummaa is seen in the way we respect elders, the way we greet with ‘Akkam?’, the way we celebrate Irreecha, and how we uphold principles of fairness (nagaa, araara, safuu)” .
Solidarity Beyond Ethnicity
Remarkably, the cry of “Oromia is my blood” has also resonated beyond the Oromo community. During mass protests in 2015 and 2016, Amhara protesters in Gondar chanted: “Oromo blood is our blood!” and “The killing of our Oromo brothers should stop!” . In Shambu, Wollega, demonstrators proclaimed: “Oromo blood is Amhara blood and Amhara blood is Oromo blood and we are inseparable” .
This solidarity threatened the ruling party’s long-standing strategy of pitting ethnic groups against one another. As one analysis observed: “The blood flowing in Oromia is our blood too”—these words are not just slogans but actions that exist as words, actions that threaten to unsettle the myths that hold together the ideological edifice of the system” .
For a moment, it seemed that shared suffering and shared hope could bridge historical divides. Whether that promise has been fulfilled remains an open question—but the sentiment itself speaks to the power of identity as a unifying force.
The Diaspora: Blood That Spans Oceans
For Oromos living in the diaspora—in the United States, Canada, Australia, Europe, and beyond—the phrase “Oromia is my blood” takes on a particular resonance. Far from the homeland, identity becomes both a lifeline and a burden. Political conditions in Ethiopia have encouraged exiled communities to construct “imagined landscapes” that evoke nostalgia and maintain engagement with homeland affairs .
These landscapes are not mere fantasy—they are integral to enduring memory. Most forced emigres involve themselves in the social and economic issues of their place of birth, rather than focusing only on their routines in host countries . The nexus between origin and host countries sustains a powerful form of transnationalism—a proof that home is not just a place, but a bond that travels.
Blood as Memory, Blood as Future
When Oromos say “Oromia is my blood,” they are saying something profound. They are claiming a history that precedes modern borders, a culture that has survived attempts at erasure, and a future that they intend to shape.
It is not about hatred of others. It is not about exclusion. It is about affirmation. It is about the right to speak a language, to tell a story, to honour ancestors, and to pass on a legacy.
As the reflection on Oromo identity concludes: “Let us celebrate it in its purest form—as the unshakable mark of a people who have endured, resisted, loved, and hoped through centuries” .
Oromia is not just a region on a map. It is blood memory. It is the rhythm of the shagoyyee drum. It is the poetry of Ali Birra. It is the wisdom of proverbs. It is the sacred Odaa tree. It is the land that gives life—and the people who give that land meaning.
“Oromia is my blood” is not just a phrase. It is a promise. A belonging. A truth that cannot be denied.
Echoes of a Martyr: Oromo Diaspora in New Zealand Marks 6th Anniversary of Haacaaluu Hundeessaa
AUCKLAND, New Zealand – The biting Southern Hemisphere wind did little to chill the fiery spirits gathered in the heart of New Zealand’s Oromo community this past weekend. For them, it was not merely another winter gathering; it was a sacred duty. With heavy hearts but unwavering resolve, the Oromo diaspora in Aotearoa convened to commemorate the 6th anniversary of the assassination of iconic artist and activist, Haacaaluu Hundeessaa.
The event, meticulously organized across various venues in the city, drew hundreds of community members, activists, and cultural figures. It was a moving tapestry of poetry, traditional music, and impassioned speeches—all woven together to ensure that the voice that was brutally silenced six years ago continues to reverberate across the globe.
A Service Beyond Art
In opening the commemorative program, community leaders and participants paid profound homage to the monumental legacy of the late artist. They passionately articulated that Haacaaluu was far more than a musician; he was a moral compass and a unifying symbol for the Oromo nation.
“Haacaaluu did not just sing melodies; he gave his life for the sake of the nation,” one participant stated, echoing the sentiment of the crowd. “His service was immense—he traded his personal safety for the collective hope of his people, and for that, we will forever be indebted.”
Attendees noted that the anniversary is not a time for sorrow alone but a moment to measure the weight of his sacrifice against the ongoing struggle for justice and recognition.
The Unfinished Revolution: Demanding Rights in Return
A central theme that permeated the discussions was the reciprocal duty of the Oromo people in light of Haacaaluu’s ultimate sacrifice. Speakers drew a clear, unflinching line between his service and the current political realities facing the Oromo nation.
“Haacaaluu gave us a mandate. His blood and his art demand a response from the Oromo people,” community elders declared. “We must respond to his sacrifice by vigorously demanding our inalienable rights. The struggle he represents is not just about remembering the past; it is about securing a future where the Oromo people have their rightful place and justice is finally served.”
For the diaspora in New Zealand, this call to action serves as a bridge linking their peaceful lives in the Pacific to the turbulent realities of their homeland. They view his legacy as a catalyst to amplify the Oromo cause on the international stage, reminding the world that the quest for self-determination remains urgent.
A History Carved in Stone, A Mission Written in Blood
The speakers emphasized that Haacaaluu Hundeessaa has etched an indelible mark on the historical consciousness of the Horn of Africa. They noted that his artistry captured the pain, resilience, and unyielding spirit of a people who have long been marginalized.
“Haacaaluu created a history that cannot and will not be erased,” organizers stated emphatically. “His songs have become the anthems of our liberation. But remembering is not enough.”
In a powerful call to the younger generation, community leaders urged the Oromo diaspora to act as the custodians of his unfinished mission. “We must not let his good works die with him,” they advised. “The onus is upon us—specifically those of us living in freedom here in New Zealand—to continue the good works he championed. We must carry his torch forward, not just in our songs, but in our educational efforts, our political advocacy, and our unwavering pursuit of justice.”
The Legacy Continues
As the commemoration drew to a close, the poignant strains of Haacaaluu’s most famous anthems echoed through the hall, leaving not a dry eye in the house but filling hearts with a renewed sense of purpose. For the Oromo community in New Zealand, the 6th anniversary was a testament to the fact that while the man may be gone, the movement he inspired is more alive than ever.
In the quiet suburbs of Auckland, far from the hills of his homeland, Haacaaluu’s spirit finds a permanent home. The community’s message was unequivocal: his sacrifice was not in vain, and his dream of dignity and justice for the Oromo nation will be pursued with relentless vigor until it is fully realized.
Advocacy for Oromia 