By Dhabessa Wakjira

In a country where the state maintains a near-monopoly on the levers of national and international media, the existence of independent Oromia media is nothing short of an act of defiance. To celebrate Oromia media today is to celebrate the resilience of a people who, for over a century, have seen their history distorted, their language suppressed, and their struggles silenced.

While the government in Finfinnee projects a façade of progress to the international community, the reality on the ground—as documented by human rights organizations—is a landscape scarred by violence, displacement, and systemic marginalization. In this environment, Oromia media serves as the vital, beating heart of the Oromo nation’s quest for truth and self-determination.

The Battle Against Erasure

The importance of an independent Oromo press cannot be understood without acknowledging the historical context. As the Oromia Support Group (OSG) notes in its submissions to the UN Human Rights Council, the Oromo people were subjected to the neftenya-gabbar system of subjugation, and while formal slavery was abolished, the culture of supremacy continued. Even today, the OSG warns that the gains in autonomy and the adoption of the Oromo language within the 1995 constitution are in danger of being lost as power is centralized.

For decades, mainstream Ethiopian media has been complicit in this erasure. It has often served as a mouthpiece for the state, demonizing Oromo organizations, masking state-sponsored atrocities, and amplifying biased narratives. When international human rights organizations are sometimes duped into publishing poorly researched reports that wrongly attribute massacres to the Oromo Liberation Army (OLA), independent Oromia media becomes the essential corrective mechanism. It is the platform that documents the drone strikes in East Wallega, the mass displacements in West Showa, and the forced conscription of children.

Oromia media does not just report the news; it archives the truth. It ensures that the 7,862 civilian killings documented since 2018 are not reduced to mere statistics, but are remembered as the mothers, fathers, and children lost to a brutal conflict.

Amplifying the Culture of Gadaa

To view Oromia media solely through the lens of conflict is to miss its profound cultural significance. The Oromo people possess a rich, vibrant heritage rooted in the ancient Gadaa system—a democratic, egalitarian, and consensus-based governance model recognized by UNESCO as a World Heritage treasure.

Oromia media is the guardian of this heritage. Through music, poetry, literature, and broadcasting in Afaan Oromoo, it nourishes a language that was once forbidden in schools and public life. It carries the voices of the Borana elders reciting the blessings of the Tuula Saglan Booranaa (the Nine Sacred Water Wells) across the diaspora. It celebrates the resilience of the Qerroo youth, who have stood at the forefront of demanding justice.

In a world where the government and its allies abuse their influence in global media and institutions to demonize Oromo people, these independent platforms offer a counter-narrative of dignity. They remind the world that the Oromo are not merely victims of a geopolitical crisis, but a proud nation with a sophisticated history of compromise, power-sharing, and democracy.

The Courage of the Diaspora

Much of this vital work is shouldered by the Oromo diaspora. Fleeing the violence that has created a global refugee crisis—with Oromos facing xenophobia in South Africa, detention in Egypt, and extortion in Yemen—the diaspora has weaponized media as a tool for survival.

Organizations like the Oromia Support Group (OSG) and various independent Oromo media outlets operate under immense pressure. They face digital surveillance, smear campaigns, and the constant threat of being discredited by state-aligned actors. Yet, they persist. They bridge the gap between the isolated villages of Oromia and the halls of the United Nations in Geneva.

A Voice for the Future

As the Horn of Africa faces increasing instability, the role of Oromia media will only grow in importance. It is the vehicle through which the Oromo people can demand accountability for the crimes committed against them, and it is the medium through which they articulate their vision for the future—a future built on self-determination, human rights, and the revival of their indigenous democratic values.

The existence of a free Oromia media is a testament to the fact that no amount of state repression, drone strikes, or media manipulation can extinguish the spirit of a people. To celebrate Oromia media is to celebrate the journalists, the poets, the citizen reporters, and the diaspora activists who refuse to let the world look away.

It is the sound of a nation reclaiming its own story. And it is a sound that will not be silenced.

Dhabessa Wakjira is a commentator on Horn of Africa affairs and human rights.